ILL-J (with Iconic) : It’s All Logical
7 May 2010
By Annie S. Alejo
Ill-J – rapper
Brian Sergio – bassist
Tim Cada – guitars
Jason Asistores – keyboards
Kalayaan “Alay” Magno – drums
Gugoo Umali – Turntablist
If there’s anyone who could dispute the illogical thinking that indie bands are those that don’t make the cut, it’s Ill-J.
Having come from Sun Valley Crew (SVC), Ill-J has seen both the major label landscape and the bumpy road of going it alone as independent artists. SVC had been with a label since they started in 1996, but by 1998, it had gone indie. Ill-J and his crew had held steadfast until they put out their last album as SVC in 2005.
By 2006, Ill-J had already released his first solo album called The Journey. And what a journey it has been, indeed. It was perhaps not quite as unanticipated, but it was nevertheless challenging on all counts.
“It’s a whole different arena,” Ill-J admits. “You don’t get the same support as you do with a major label, particularly media mileage, radio, TV guestings with celebrities, going to dressing rooms and putting make up on… those stuff that the label does for you.”
Well, even the illest rapper enjoys a bit of pampering… and what he mentions is an illustration of what a label’s marketing machinery can do. But it is in the indie arena that musicians sharpen their own claws, and this allows them to dig their way to where they want to be.
As an independent artist, “We do everything ourselves, we book shows ourselves,” he declares now. “When we have to go out of town and do shows, we have to pay for our own… look for our own sponsors. Which makes it extra harder. Instead of focusing on the art, you have to focus on the sponsorship… But it’s all worth it. At the end of the day, it’s the excitement for the music, performing… that’s what keeps us going.”
It was also as an indie artist that Ill-J meets Jigger, a music lover with an indie sensibility who later becomes his manager. “And that was a big help. Before him we were running on three wheels. We just needed an extra push and he balanced it all out. He did the dirty job of booking shows and all that,” Ill-J says of him.
And as such, after releasing a second solo album called Logic For Reason late last year, it was Jigger that saw Ill-J’s new ideas through. Ill-J’s vision was to retain the principal sound of hip-hop but “I wanted the sound to be live instrumentation, just to make it a little bit different.”
So once the album was done, in fact after it had been launched, they’ve created a whole new unit to support Ill-J’s live act. “The bassist, Brian Sergio, is a friend of mine,” I’ll-J begins. “We just talked about jamming, and later on it became official. Because I told these guys that I wanted a live sound… And then he got everybody together.”
Ill-J’s live act now is marked by [...]

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December Avenue: Saving the World
9 July 2010
By Annie S. Alejo
Zel Bautista – VOCALS, GUITAR
Jem Manuel – GUITAR
Don Gregorio – BASS
Jet Danao – DRUMS
In all of its five years, YouTube has been quite notorious in creating Internet sensations. But part of the connections made online and over this video sharing site is the discovery of kindred souls. As such, it is not a surprise that a video uploaded on YouTube has ushered the birth of a band.
“The video [I posted] caught the attention of my friends who were in the same college I was, and then we thought about forming a band,” December Avenue’s vocalist and guitarist, Zel Bautista, relates. Rock, pop, alternative… no matter what the genre, the driving force behind any music is the common ground that keeps people with the same passion together.
First formed two years ago, in 2008, December Avenue has weathered its first couple of years with its original line-up intact. And while it’s all been asked before—can rock n’ roll really save the world?—this young band starts within its own turf, with songs reflecting their lives and loves that “trigger our emotion and move us,” as Zel says.
While music flows in their veins, bands grow just as each member grows as individuals. The lessons learned in life influence musicality, as seen through personal transitions.
“I would say that I’m not much different from other kids. I grew up playing games of all sorts, from street games to computer,” guitarist Jem Manuel shares. Bassist Don Gregorio echoes the sentiment, saying that as a kid, “I only thought about playing.”
But on the flipside of all that playing, another inclination had begun to surface early on. While drummer Jet Danao had an early start playing in a provincial band (drum and lyre) since grade school, influences from their own homes proved undeniable.
“I miss being a kid, going to school with my Walkman and borrowing my dad’s cassette tapes,” Zel relates, sharing the back-story for his inherent love of music. Whereas Zel’s connection to music grew when his father taught him to play the guitar—which he eventually parlayed into a music course in college at UST—Jem also credits a family member for strengthening his interest in music: his brother, who he says got him to pick up the guitar.
While drummer Jet, for his part, imbibed the influences of his family of musicians, Don began playing guitar only as a hobby, but “[it] eventually became my first love.”
Music may be a demanding mistress, but all four are very willing partners. The band’s collective goal is to simply share their music and hopefully make a major contribution to the local music industry. Zel gets more specific, hoping “to record a full length album and to build a good reputation among the other artists in the industry.” He also later adds, “I also want to reach out other people through my music and spread the gospel of love and peace.”
Easier said than done. But the foursome hopes they can last long enough in the industry to actually [...]